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PubNub

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From broadcast rights to fan experiences: How SPOTV is rethinking sports engagement in Southeast Asia (opens on the source site)

The familiar story about streaming is one of replacement: digital services take over, linear television fades away, and consumers subscribe directly to whatever they want to watch. In sports, especially across Southeast Asia, the reality is more layered. Streaming is growing, but it is often growing alongside the pay-TV and telco bundles that already reach consumers. For CK Lee, CEO of SPOTV Media, that distinction is fundamental. SPOTV operates across Korea, Japan, and Southeast Asia, with a different sports portfolio and distribution mix in each market. In Southeast Asia, it works with…

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