Got a product idea to validate, messaging to test, or a market trend to understand? Learn how to run your own market research study, without a dedicated research team or massive budget. In this hands-on session, go step-by-step from defining the right research question to designing your study, reaching the right audience, and turning responses into insights you can act on. See how AI can help you move faster, without sacrificing the quality of your research. You'll leave with: Fill out the form to access:
What does it take to make social impact part of the everyday decisions that shape a business? At SurveyMonkey, we believe it starts with listening—and with the commitment to act on what we hear. Today, I’m proud to share our 2025 Social Impact Report, Bridging Purpose: Inclusion, Impact, and Sustainability. It reflects how we’re continuing to connect our platform, our people, and our partnerships to create meaningful impact for our customers, employees, communities, and the world around us. Through SurveyMonkey Together, we bring these efforts together. Our approach is insights-driven,…
Key findings Americans feel financially stretched by housing costs One in five (20%) Americans who rent or have a mortgage spend half or more of their pre-tax income on housing, while half (49%) spend between 25-49% and three in ten (31%) spend less than 25% on housing. Rent or mortgage is among the top stressors for Americans today: while the price of groceries (54%) and gas/transportation (51%) are putting the biggest strain on household budgets, 44% of Americans also cite their rent or mortgage. For renters, it is the single largest stressor (64%). Sentiment surrounding housing costs are…
Welcome to Ask the Market, where we put market research into practice. Each month, we take a real business question, ask the right people, and show how their answers can lead to smarter decisions. Ahead of World Mental Health Day on October 10, we wanted to understand how people are thinking about mental health support today, and where new technology fits in. Therapy and counseling are now part of a much broader ecosystem that includes meditation apps, wearables, online communities, and increasingly, AI. But where are people actually willing to turn to AI for support, and where do they still…
There's a version of market research that most product and marketing teams conduct. The quarterly brand tracker that gets presented once and filed away. The pre-launch survey. The post-campaign NPS. And then there's the version that Noom used to build a product feature with 50% weekly retention against a 3% industry standard. That ClickUp used for the commercial that aired during the big game. That brands use to course-correct campaigns mid-flight before the budget is gone. This is the type of market research built into how teams confidently make decisions: The Modern Market Research Engine…
Key findings: Classes are where most college students make friends, while dorms are the center of college social life for on-campus dwellers Among Americans who are attending or attended college, 75% say they made friends from their classes. Other spaces are less common for connection: campus jobs (27%), dorms (24%), parties (19%), dining halls (19%), clubs (17%), sports teams (16%), and Greek life (7%). Dorms were a significant driver for connection for on-campus residents: among those who lived on campus, 74% made friends in dorms. This declines sharply for off-campus students: Younger…
There's a version of this story where we tell you we always knew it would be this big. We didn't. When Brand Design and Product Design teams here at SurveyMonkey first started talking seriously, the conversation was modest. Our accessibility scores needed work. Some of our color choices weren't meeting contrast standards. We had a to-do list, not a vision. That conversation — and the work that followed — became Project Catalyst: a full visual identity refresh launched in August that touches everything from our product UI to our marketing, our type system to the way our design components…
For the launch of Today’s SurveyMonkey, our CEO, Eric Johnson, sat down with journalist and On New Terms Media founder Caroline Fairchild to explore one question: as AI becomes more central to how we work, what happens to the humans on the other side of our decisions? Here’s what stood out to us from the conversation – watch the full session below. SurveyMonkey research found that 83% of small business owners say customer feedback is useful, yet only 54% collect it more than once or twice a year. Belief isn’t the barrier, it’s time and process. Companies that never collect feedback are four…
Earlier this week, we introduced Today’s SurveyMonkey, the biggest product evolution in our company’s history. I want to take you inside the platform and show you what we’ve built and why we built it. Something fundamental has changed in how businesses operate. That is what makes surveys so valuable. They give us the ability to directly ask the people we care about the most what they think, what they want, and why – all at scale. We’re building SurveyMonkey to help you always know what’s specifically true for your business, at the speed you need to make better decisions. What you can do with…
Humans still matter. Listen to them. This belief has guided SurveyMonkey since we launched in 1999, when we democratized human feedback. A self-serve platform with an approachable wide-eyed monkey logo, it replaced expensive paper surveys and telephone polls. For the first time, teams of any size could get feedback and better understand their key constituents at scale. Today, that belief is more urgent than ever. There is a growing expectation among company leaders that AI can solve their hardest problems. Teams are asking it what products to build, what advertising will work, how to increase…
Key findings: Three in ten workers are using AI every day at work Three in ten workers are using AI on a daily basis (21% multiple times a day, 8% once a day). Another 34% use it occasionally (a few times a week or less often), and 37% never use AI at work. How workers are using AI also differs: while research and gathering information is the leading use case overall among those who have ever used AI (56%), daily users are going beyond basic research: Why workers hesitate on using AI depends on whether or not they use AI at all: Workers feel more productive and self-confident due to AI, and…
Still running one engagement survey a year? Hate to break it to you, but that’s not going to cut it in today’s work environment. After nearly three decades leading people organizations at SurveyMonkey and Yahoo, I’ve seen employee engagement evolve considerably. But one of the biggest shifts is happening right now. AI adoption, restructuring, in-office policies, leadership changes, and shifting employee expectations can change how people feel about work in a matter of weeks. If you're only listening once a year, you may not see the signals until months after they first appear. By the time…
Ask AI what your customers think, and it will give you an answer. It just won't be their answer—it'll be a best guess, assembled from patterns, not from the people who actually use your product. That's the gap between working fast and working right. As more decisions get made inside AI conversations, the ones missing real human input are really just guesses with better formatting. Now you can close that gap without leaving the chat by connecting to the SurveyMonkey plugin within ChatGPT. Create surveys, publish them, and analyze responses—all in one continuous conversation that’s backed by…
Plenty of organizations encourage leaders to listen to their customers. Listen4Good teaches them how to make listening part of how they operate. Through coaching, proven feedback frameworks, and technology powered by SurveyMonkey, the nonprofit has helped more than 1,200 organizations build continuous feedback systems that strengthen trust, improve programs, and drive better decisions. If anyone knows the power of customer listening, it's Valerie Threlfall. As founder and executive director of Listen4Good, she's helped organizations replace assumptions with feedback, and seen firsthand that…
Surveys give you clear answers right now, but continuous feedback shows you what's actually changing. As your feedback efforts grow, keeping everything connected can feel impossible without the right tools. SurveyMonkey programs bring surveys together so your teams can collaborate, manage recurring surveys, and analyze trends across every feedback program—all from one place. The challenge with one-off surveys We took a closer look at how teams use SurveyMonkey—focusing not just on how they send surveys, but on how they use them to understand what’s changing. A few patterns stood out: Teams…
There's a paradox happening in the workplace right now where we have more data than ever, yet somehow, decisions feel more complex, not simpler. This challenge was at the heart of our conversation with Beth McGrath, Senior Director of Product Marketing at Lyft. She leads marketing for a company that sits at the intersection of real people, real money, and real time, where riders and drivers make decisions every minute based on what's happening in their lives and their local economy. On May 12, Beth joined SurveyMonkey's Katie Miserany, Chief Communications Officer and Head of Marketing of…
Key findings Half of Americans (53%) are more stressed about their finances now compared to one year ago This financial stress is fueled primarily by a lack of savings (45%), credit card debt (30%), auto insurance costs (25%), and medical bills (23%). This anxiety is compounded by economic pessimism: 50% believe that the U.S. economy will worsen over the next year due to the rising cost of living (79%), government policy (68%), and international turmoil (62%). 63% of Americans are living paycheck to paycheck, and 90% of them have less than $500 left over each month after expenses While only…
Building a brand campaign used to be simple. You'd huddle in a conference room, debate concepts and taglines, and launch the idea based on the group consensus. But in 2026, the landscape has changed. The margin for error has shrunk dramatically. Our world is moving faster than ever, which means when a campaign misses the mark or worse, offends, it goes viral in seconds, damages brand trust, and can cost you customers. So how do you move forward with confidence? Jarrod Ballou, Head of Brand Creative at SurveyMonkey, and Allison Mac, Senior Director of Brand, Content and Integrated Marketing…
Welcome to our SurveyMonkey AI Sentiment study, a quarterly report designed to measure ongoing changes in AI usage and consumer sentiment. This study began in Q4 2024, and updates will be released during the first month of each quarter. Below, you will find the latest results, historical results, and details on our research methodology. Q2 2026 (April - June) AI adoption inches upward despite continued skepticism and concern Nearly four in ten (38%) Americans now use AI on a daily or weekly basis, a significant increase from 30% in Q2 2025. Total adoption has also climbed, with 70% of…
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